33 CREDITS
MASTER OF SCIENCE IN
DIGITAL MARKETING
36 CREDITS
GET MORE INFO ABOUT YOUR MASTER DEGREE
We believe that marketing, more than professional knowledge, is creativity, imagination, aesthetics, and, fundamentally, an art. If we add a path to genius, you will be an artist with all the sensitivity of the spirit in your profession. This mastery is not only a profession but an art.
Benefits
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Professionals will learn the key elements of digital marketing using artificial intelligence, planning strategy, and tactics, and creating trends to lead companies to have a global reach.
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Integrate aspects of artificial intelligence into digital marketing to improve efficiency, accuracy, and personalization.
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Invent yourself, and start a challenge, to be disruptive, in the field of digital marketing, being informed, experimenting, researching, and creating.
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Carry out the business project by applying the knowledge acquired in digital marketing, generating your business model
Content
- MAK5000 Business Model 3
- MAK5001 Advertising models and metrics 3
- MAK5002 Multicultural Marketing 3
- MAK5003 Information Systems Management 3
- MAK5004 Data Analysis 3
- MAK6000 Social media marketing. Web analysis 3
- MAK6001 AdWords Analysis, Content Marketing 3
- MAK6002 Competitive advantages, Smart goals. 3
- MAK6003 Definition of objectives. Goals and conversion. Google data 3
- Final project MAK6004 6
Degree Offered:
Master of Science in Digital Marketing
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