This program offers courses that blend core analytics skills with real-world applications in business. From data visualization and predictive modeling to HR, marketing, and web analytics, the curriculum builds a complete toolkit, culminating in a capstone project that applies everything you’ve learned to a real business challenge.
BUA6021 Business Analytics (3): Introduction to the foundations of business analytics. Students learn how organizations use data to identify opportunities, solve problems, and support decision-making across industries.
BUA6022 Visual Analytics (3): Focuses on creating effective data visualizations and interactive dashboards. Students practice using business intelligence tools to transform complex data into clear, compelling insights.
BUA6023 Quantitative Marketing Research (3): Covers methods for collecting and analyzing customer data. Students work with tools like SPSS to design surveys, interpret results, and guide marketing strategies with evidence-based insights.
BUA6024 Predictive Analytics Modeling in Business and Economics (3): Teaches forecasting and predictive modeling techniques such as regression, classification, and time series analysis to anticipate business outcomes and economic trends.
BUA6025 Marketing Analytics (3): Focuses on using big data and analytics tools to evaluate consumer behavior, optimize campaigns, and shape both tactical and strategic marketing decisions.
BUA6026 Optimization and Simulation Models (3): Provides tools for improving efficiency and making data-driven decisions under constraints. Students apply optimization and simulation models to problems in supply chain, operations, and finance.
BUA6027 Integrated Business Simulation (3): Immerses students in a simulated business environment where they apply analytics to real-world scenarios, practice strategic thinking, and make cross-functional decisions.
BUA6028 Human Resources Analytics (3): Examines how data can inform workforce planning, talent management, and compliance. Students learn to apply analytics in areas such as recruitment, retention, and performance evaluation.
BUA6029 Social Media & Web Analytics (3): Explores tools and methods to measure online performance. Students analyze web traffic, engagement, and social media data to assess brand impact and digital marketing effectiveness.
BUA6030 Data Analytic Project Management (3): Prepares students to lead analytics projects from start to finish, covering planning, execution, and communication. Emphasis is placed on teamwork, timelines, and stakeholder management.
BUA6031 Business Analytics Capstone Project (3): A culminating experience where students act as consultants on a comprehensive project. They integrate skills from across the program to analyze data, generate insights, and present solutions to a real or simulated business client.
Note: Courses are not sequential and may be offered in any term within the 12-month program timeline, except for BUA6031, which is scheduled for the final term.
