Master of Science

Our Master of Science in Digital Marketing is open to candidates from all academic and professional backgrounds. Applicants must submit the following:

• Bachelor’s Degree: A four-year bachelor’s degree in any field from an accredited institution.

• Application Form: A completed and signed graduate application for admission.

• Academic Records: Official transcripts from all previous college or university study (and copies of diplomas or proof of degree completion).

• Identification: A copy of a government-issued photo ID.

Our curriculum blends strategic marketing fundamentals with advanced digital practices. Each course is designed to provide immediate, real-world application while building toward your final capstone project.

• MAK5000 Business Model (3 credits): Explore how digital marketing integrates with business models to create value, drive growth, and sustain competitive advantage.

• MAK5001 Advertising Models and Metrics (3 credits): Learn how to design, execute, and measure advertising strategies across digital platforms, with a focus on ROI and performance metrics.

• MAK5002 Multicultural Marketing (3 credits): Understand how to reach diverse audiences with inclusive campaigns that resonate across cultures and global markets.

• MAK5003 Information Systems Management (3 credits): Study how information systems and technology infrastructure support data-driven marketing decisions and customer engagement.

• MAK5004 Data Analytics (3 credits): Gain hands-on experience analyzing consumer and campaign data to uncover insights, predict trends, and guide marketing strategy.

• MAK6000 Social Media Marketing & Web Analysis (3 credits): Master social platforms and web analytics tools to optimize engagement, track performance, and build stronger brand presence.

• MAK6001 AdWords & Content Marketing (3 credits): Learn the strategies behind effective paid search campaigns and content-driven marketing that converts audiences into customers.

• MAK6002 Competitive Advantages & SMART Goals (3 credits): Develop the skills to identify unique differentiators, set SMART goals, and build campaigns that achieve measurable results.

• MAK6003 Objectives, Goals & Conversion with Google Data (3 credits): Use Google Data tools to track, analyze, and refine marketing goals and conversion strategies in real time.

• MAK6004 Digital Marketing Capstone Project (6 credits): Apply everything you’ve learned to a real-world business challenge, creating a comprehensive digital marketing plan that showcases your ability to lead, analyze, and innovate.

Note: Courses are not sequential and may be offered in any term within the 14-month program timeline, except for MAK6004, which is scheduled for the final term.